Project metrics
What was in front of us.
Coca-Cola was looking for an anniversary object that would step beyond the standard corporate gift — something that stays with the recipient as a physical piece of brand history, not just another keepsake tossed in a drawer.
The brief opened with one question: how do you make an object people want to keep for ten years? Every subsequent decision — metal weight, enamel technique, packaging, edition numbering — flowed from that question.
Hard enamel over soft.
For editions of 500+ we typically recommend soft enamel — faster, cheaper, with a light artisanal edge. But for an anniversary project the priority was different: the object had to look like jewelry, not an event giveaway. Hard enamel polished flush with the metal surface gave us a unified, reflective surface — gleaming, with optical weight.
We applied 24k gold electroplating only to the edges and metal background — not to the whole surface. This gave a subtle contrast between the gold contour and the deep red of the Coca-Cola enamel. Less meant more — full gold would have killed the brand's chromatic dynamic.
An object people show their friends two months after the event — not a corporate pin that ends up in a drawer.
Opening the box as a moment.
The pin itself was 30 percent of the project. The rest — first contact with the packaging, the gesture of opening, the texture of denim under fingers, hand-numbered edition stamp on the inner side.
Matchbox 350g/m². Coca-Cola logo embossed on front. Slip-on closure, no glue.
Cold-mounted denim insert. Pin set directly into the fabric. Red enamel contrasts with indigo.
Edition numbering by hand, on the inner side of the box. Each piece as part of an edition of 500.
Full production spec.
Pin
- Dimensions
- 32 × 28 mm
- Thickness
- 1.5 mm
- Weight
- ~ 8 g
- Material
- Brass + 24k electroplating
- Finish
- Polished hard enamel
- Attachment
- Butterfly clutch (brass)
- Colors
- Pantone Solid Coated
Packaging
- Format
- Slip-on matchbox
- Dimensions
- 60 × 45 × 18 mm
- Carton
- 350 g/m² · matte
- Two-sided + embossing
- Insert
- 14 oz denim · indigo
- Numbering
- By hand · 1–500
- Assembly
- By hand · studio PL
Five hundred. Numbered.
Edition of 500 numbered pieces. The first 100 went to brand managers as an internal anniversary recognition, the next 250 to media and trade partners as press kits, and the final 150 to brand merch collectors at a private premium event.
After the edition was exhausted we’re not planning a re-run — this fits the capsule drop logic, where collectible value rises with closed production. A closed edition is a brand manager decision, not a design constraint.
Closed edition · sold within 11 days of release.
Additional gallery
Six weeks from brief to shipping.
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01
Brief and first mock-up
Online meeting with the brand manager. Edition size, technique, and distribution decided.
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02
Production preview
3D render of the pin with electroplating, Pantone colors confirmed. Brand approval before production.
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03
Production sample
First physical sample — single piece. Tests for enamel, polish, attachment, color.
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04
Series production
Full edition production. Parallel matchbox production at partner print shop.
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05
Packing and numbering
Hand packing and numbering of all pieces in the Bee’s Knees studio. Each piece as part of the edition.
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06
Shipping
Logistics to the client’s HQ in Warsaw. Edition ready for distribution on campaign day.
Other projects in similar context.
Planning a similar project?
Capsule drops, anniversary editions, brand kits, press kits. Every project has its own brief and constraints. Send us the context — we’ll prepare a concrete quote within 24 hours.